Welcome to Gecko Clothing

What is crowdfunding?

You may be aware that we are running a crowdfunding campaign at present, we’ve pinged it here and there… and a few people have been utterly bamboozled by the concept *waves over in the direction of our family*.

We decided to write a short piece for all the wonderful people who want to support us, but haven’t come across crowdfunding before and haven’t the foggiest what it is. Please feel free to question, or extend with your own experiences.

What is crowdfunding?

Kickstarter is one of the largest crowdfunding platforms, allowing ideas to be made reality through community and support. As a platform it allows projects to truly test the market’s reception to your idea in a constructive manner. With a limited amount of time and the ‘all or nothing’ approach it can seem a bit brutal, but this creates a sense of urgency that’s required to get people on board.

So, how does crowdfunding work? Essentially it is a collection of people that fund a project through contributions that they pledge.

An early example of crowdfunding

In 1884 the committee coordinating the creation of the Statue of Liberty ran out of funds. The Publisher of The New York World urged the great American public to vote and successfully raised over $100,000 in 6 months, from contributions of over 125,000 people. Many of those contributions being of $1 or less.

Why is crowdfunding such a great idea?

With the edition of rewards in return for pledges it makes it easier for people to get on board. By simply ordering an organic cotton t-shirt through our Kickstarter project people are enabling us to fund the eco pirateproduction of that product. Kickstarter make the transaction safe for people to pledge through, ensuring that we keep our end of the bargain and deliver to you your beautifully produced t-shirt you so kindly enabled.

This involvement, comradeship is how a beautiful sense of community can be born. Crowdfunding offers people the opportunity to be involved in something special and help someone’s dreams become a reality (which makes us feel all warm and fuzzy).

More than 5.7 million people have backed projects listed on Kickstarter, with nearly 1.7 million of them backing more than one project. Kickstarter has passed £599m in pledges, in only five years since its launch. The site said more than half of that amount was pledged in just the last 12 months!

Crowdfunding is massive and it’s easy to see why.

Please take a second to check out our Kickstarter project, if you want to be a part of it and see it happen then please pledge and share!

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