Welcome to Gecko Clothing

Why we will always be unisex

It’s time to smash stereotypes

As it looms ever nearer I find myself reflecting on why I signed up for a triathlon.

You may have been following my training on my blog and be aware that although I’m not unfit I am no triathlete, heck I couldn’t swim a length a few weeks back!

Ladies and gentlemen I can announce and confirm that I am completing a triathlon for three reasons:rainbow

  1. To step my fitness up;
  2. To challenge some big focus issues I have;
  3. To smash gender stereotypes my son has newly acquired.

All three played big factors, but I really wanted to show my beautiful 5 year old son that girls can do anything boys can do! *And of course vice versa*

My boy, Griff, is in reception Class and has developed these typical gender stereotypical views from being integrated into wider society:

Girls like pink and not getting dirty and boys do not like pink and are stronger. Girls love to look pretty, things that sparkle and boys like trains and dinosaurs.

I can assure you that he didn’t embark on his career in education with these views!

I am not happy about it.

adven timeEquality needs to start from birth

Firstly I want to make it clear that I do not think there is anything wrong with girls or boys liking that which stereotypes dictate they should like, I take umbrage with the pigeonholing and the attitude that the 2 genders cannot share in their interests. It bamboozles me why boys can’t like pink, why it makes them less masculine and why indeed it is even important to be masculine!

When my daughter was 2 one of her favourite things to do was dress up in her tutu, fairy wing and tiara, teamed with her (BOYS) dinosaur wellies and her (BOYS) Thomas the Tank rain mac and go for a puddle splash. We would hunt down the biggest muddiest puddles too. She liked pink, but she also loved dinosaurs and Thomas the Tank. She had a massive collection of dinosaurs and later learned all the names and loved to recite them, turning them over as if she was reading them. My brother brought her a new one once and she asked him what it was called and he replied with ‘Made in China’, took me ages to convince her otherwise!

She would often take them out and would proudly impress the train or passers-by with her paleontological knowledge, and I NEVER stopped blanching at ‘Girls don’t play with dinosaurs’, and ‘Thomas the Tank is for boys’ that we were regularly met with.

Why we will only make unisex clothes

Gecko Clothings’s first guide to goodness has always been about gender equality in clothes:

We want to make clothes that are of:

  1. Bright & colourful unisex design;
  2. Practical & hardwearing;
  3. Ethical & eco-friendly;
  4. Don’t cost the earth.

We fight for equality for men and women, we say they should have equal opportunities to be, to do, to to wear as they wish regardless of gender. Yet we stereotype from birth what they get to play with, be interested in and even what colours they should like?!

This is why our clothes are unisex.

And we think it’s about time we should join the others drawing attention to this.

This is not just relevant to parents of girls, gender equality is about both genders.

Educate and liberate your boys and your girls.

We are trying to find a great rallying hashtag for our forthcoming campaign if anyone has any suggestions? We particularly like #Clothesthegap, thoughts?

It would be tremendous if you could take a second to sign up to our Newsletter and get involved. You can also always catch a goodie or two in our Newsletters, just our way of saying thank you for your support!

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